Microsoft Case Study

Microsoft Power
Automate in the Real
Estate Domain

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Client Background

A leading real estate firm specializing in residential and commercial properties
, managing a large portfolio of listings, tenant requests, and agent operations. The
firm faced challenges with its manual workflows, including the management of
customer inquiries, property updates, lease agreements, and communication with
tenants and property owners. These processes were time-consuming, error-
prone, and lacked real-time visibility.

Challenges

  • Manual Processes: Real estate agents were manually updating listings, handling
    property inquiries, and processing lease renewals, which resulted in delays and
    inefficiencies.
  • Inefficient Communication: The communication between agents, tenants, and
    property owners was disjointed and relied heavily on emails, phone calls, and
    manual data entry.
  • Limited Data Visibility: The company lacked a unified view of their property
    management processes, leading to missed opportunities, delays in responses, and
    lack of transparency for clients.

Solution

The real estate firm implemented Microsoft Power Automate to streamline and
automate several business processes:

  1. Automated Lead Management
    - Leads from property inquiries were captured directly from the company website
    and other platforms (e.g., email and social media).
    - Power Automate workflows automatically assigned leads to the appropriate
    sales agent based on property type and location.
    - The agents received notifications and had immediate access to all relevant
    client information via Dynamics 365 or SharePoint.
  2. Property Listing Updates
    - When a property update (e.g., price change, availability, or description) was
    made, Power Automate triggered workflows to update listings across various
    platforms, including internal databases, the company website, and external
    property portals.
    - This eliminated the need for manual updates and ensured consistent
    information across all channels.
  3. Tenant Request Handling
    - Tenant requests such as maintenance issues, inquiries, and service tickets
    were automatically routed to the appropriate department or vendor.
    - Automated reminders were sent to property managers and contractors to
    ensure timely resolution of tenant issues, with a status update sent back to
    tenants through email or messaging apps.
  4. Increased Efficiency in Communication
    - Notifications and follow-ups with tenants, property owners, and agents were
    automated. Agents received reminders of upcoming meetings, appointments,
    or property viewings, while tenants were kept informed of maintenance
    schedules or contract updates.
    - Power Automate integrated seamlessly with Outlook, ensuring that
    communication remained organized and timely.

Results

  • Reduced Operational Time: The automation of lead assignments and property listing updates reduced the
    time spent on administrative tasks by up to 40%.
  • Improved Customer Satisfaction: Tenants experienced faster response times to maintenance requests, resulting
    in a 25% increase in customer satisfaction ratings.
  • Increased Sales and Efficiency: Sales agents could focus more on client engagement and closing deals rather
    than on administrative tasks, resulting in a 30% increase in property sales and
    leasing activities.
  • Real-Time Data Access: Management gained real-time access to performance metrics, ensuring quick
    decision-making and better resource allocation, leading to improved overall
    business operations.
  • Cost Savings: With the reduction in manual workflows, the company realized significant cost
    savings by decreasing the need for additional administrative staff and
    reducing errors.

Conclusion

By leveraging Microsoft Power Automate, the real estate firm was able to
significantly streamline its operations, improve tenant and agent communication,
and enhance overall efficiency in property management. The automation of key
processes resulted in faster service delivery, reduced operational costs, and
better customer satisfaction, driving growth in their business.

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